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Mastering product management: What I have learned from my kung fu journey

April 24, 2023
Over the last 30 years, I have held the title of product manager, director of product management, and Chief Product Officer in different software, hardware, and services businesses. About 12 years ago, I began my martial arts journey, learning a style of kung fu called Eagle Claw. Kung fu, also... Read More

How to understand and define user needs

April 20, 2023
In 2012, Google announced Google Glass, its futuristic voice- and motion-controlled smart glasses that display information directly in its user’s field of vision when they need it. With this product, they’d hoped to create the next revolutionary hardware platform. But when the product was released... Read More

2023 trends in product management

Sopheon by Sopheon
April 18, 2023
With over 30 years of experience, Mike Bauer is a product and strategy executive who has managed and overseen more than 100 products across data communication, enterprise software, connected products, the Internet of Things (IoT), marketing automation, embedded systems, and big data. He’s served in... Read More

Creating an innovation plan through the eyes of the customer

April 12, 2023
Solving customer challenges should always be the North Star of any innovation plan. Bill Beane understands this concept better than anyone. As the Senior Director of Parker Technology Center and Innovation Systems at Parker Hannifin, Bill is responsible for helping to guide innovation to maintain... Read More

Product managers vs. project managers: What are the differences between these roles?

Sopheon by Sopheon
April 04, 2023
Product managers and project managers are two distinct roles. To launch new products successfully, they play a crucial role and must collaborate tightly. Product managers set the vision for the product, gather requirements and prioritize them, but it’s the project manager’s job to act upon this... Read More

Product innovation is hiding in your customers’ problems — here’s how to find it

March 29, 2023
I hear this a lot in product meetings: “You know what we need to do?” Before the conversation goes a sentence further, I’ll ask, “What problem are you trying to solve?” If their response is silence or a puzzled look, the discussion’s over. Here’s why: A product without a problem isn’t product... Read More

The emergence of product people

Sopheon by Sopheon
March 28, 2023
As innovation becomes a source of competitive advantage for companies, new roles and titles keep emerging. There was a time when project managers were the ninjas who got things done, on time and within budget. Next came the era of product managers who balanced customer needs with larger business... Read More

With an InnovationOps approach, the methodology doesn’t matter

March 22, 2023
We’ve talked recently about InnovationOps in this space: a flexible yet structured approach to innovation that guides an organization through its unique innovation journey. InnovationOps brings together the people and processes related to discovery, product management, project management and... Read More

How to measure and improve the impact and value of product discovery

March 21, 2023
Great product discovery is key to delivering products that people love to use. This is because the more effective your discovery, the more successfully you can solve customer problems and design solutions that meet their needs. And when you do this well, your products will resonate with end users.... Read More

Here's what a strategic roadmap should include

March 09, 2023
Almost every company uses roadmaps, but are they using them to their full potential? In my experience, not always. Read More
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