Wellspring Blog
The pendulum has swung toward Lean and Agile methodologies, sometimes casting Stage-Gate ® aside. Optimal results are derived from the best of BOTH worlds as part of an integrated best practice innovation toolkit. Effective Innovation Management There are two primary goals of effective innovation...
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Bringing truly innovative products to market—on a consistent basis—has long been a challenge for consumer products companies. A recent SymphonyIRI study found that 90 percent of consumer products launched in 2010 were brand extensions as opposed to truly new brands. Only three percent achieved...
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Survey after survey from McKinsey, The Conference Board, Boston Consulting and others points out that innovation is top of mind for many companies today. Innovation is tagged as a core driver for creating competitive advantage and growth. Executives may ask, are we innovative? However, the more...
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