Last month at a customer session with partner and roadmapping guru Russ Martinelli from Trendscape Innovation Group the group discussed common innovation challenges and strategic roadmapping techniques that have been successfully used in the high-tech space to break the iterative innovation cycle,... Read More

The third webinar in our #RoadmappingSeries, Composite Roadmaps – Key to Integrated Strategy, welcomed back a large number of attendees from the previous sessions. This webinar featured Sopheon's Innovation Consulting Practice Leader, Iain King, in addition to returning guest speakers Dr. Irene... Read More

The second webinar in our #RoadmappingSeries, The Power of Problem Finding & Storytelling, was well-attended and sparked a captivating question and answer session with guest speakers Dr. Irene Petrick and Russ Martinelli from Trendscape Innovation Group. Read More

Environmental assessment roadmaps were the hot topic of conversation in the recent webinar Roadmapping the Future from the Outside In with guest speakers Dr. Irene Petrick and Russ Martinelli from Trendscape Innovation Group. Attendee engagement was high, sparking captivating questions and... Read More

Interested in strategic and composite roadmapping? Then you'll want to see the on-demand videos of the popular Strategic Roadmapping Series. Read More

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As Peter Drucker stated long ago, “What gets measured, gets managed.” Metrics matter: they drive behavior. Read More

Not long ago, a client found out I was the creator of an early viral video campaign she had admired back in the Dark Ages (2006). When I told her about the business results, her jaw dropped. She insisted on doing something similar and asked for advice on how to begin. My answer: “Slow down. Let's... Read More

This is the second in a three-part commentary addressing how consumer firms can leverage a new approach to “Agile” innovation to reduce their cycle time from consumer insight to market launch, and create a steadier stream of higher-value new products. In Part One, I describe how the current state... Read More

I am often asked by customers what the difference is between discrete manufacturing and process manufacturing. One simple answer is to look at the way the end product is created. In discrete manufacturing, identical products are created, typically in an assembly line. The discrete parts or... Read More