[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none" last="no" hover_type="none" link="" border_position="all"][fusion_text]Presented by: Huub Rutten, VP of Product Research and Design and co-founder of Sopheon Steve Rogers, Research and Application Development at Sopheon Join us for an insightful live discussion around the impact of good market segmentation on product portfolio decision-making and the inter-dependencies between these two innovation management processes.
During this session, you will learn:[/fusion_text][fusion_checklist icon="chevron-sign-right" iconcolor="#599bbb" circle="no"]
How to manage your Market Segmentation as a Portfolio of Segments
How does your Segmentation give direction to the decision making around Innovation
How a lack of good Market Segmentation will slow down your early innovation steps
[/fusion_checklist][fusion_text] How do you connect strategic planning views to real-world project activities? How do market segmentation decisions make a difference in the Gate meeting? Join Huub Rutten and Steve Rogers as they discuss real-life practical tips that include showing the potential benefits you could see within your organization. This webinar won’t tell you what your market segmentation should be, but you will receive insight on the strategic importance of developing a plan and what the impact on your business performance is likely to be. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="15" bottom_margin="15" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_code]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[/fusion_code][fusion_code]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[/fusion_code][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="15" bottom_margin="15" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_title size="3"]About the Presenters[/fusion_title][fusion_text][huub_rutten] [steve_rogers][/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
