Innovation’s Silent Killer: Resource (mis-)Allocation

Most companies have core elements of innovation success: an articulated innovation strategy, an executive steering committee, global innovation process standards, etc. And yet many of these same companies struggle to deliver clear business impact from innovation. Why?

Too often, the silent killer is poor resource allocation. Some companies over-index on optimizing process efficiency at the expense of weighing investment options. Others wrestle with poor or incomplete data, unable to manage what they can’t measure. And still others assume that innovation is inherently “fuzzy” and therefore attempts at instilling business rigor will necessarily be misguided.

In this webinar, learn how a proper Resource Planning discipline can make or break your innovation program. Drawing on 25+ years of client experience, we’ll cover themes including:

• Why innovation is fundamentally a growth driver, not a cost center
• The real reason it’s so hard to kill underperforming projects
• The critical distinction between Resource Management and Resource Planning
• The role of enterprise software (e.g., Wellspring Accolade) in driving success