Growth Innovation

How it Works and Why it Matters

In today’s uncertain world, senior executives expect tangible business results from their innovation investments. The “third generation” of modern innovation management is now upon us, and unfortunately most organizations are not ready. Only 23% of companies consistently hit their innovation goals. Only 20% consistently commit the required resources. And only 15% maintain a consistent go/kill/hold discipline.

In response, more companies are turning to Growth Innovation – an enterprise discipline in which the innovation team is held explicitly accountable for delivering growth. This approach has shown that it can yield significant dividends – generating $86.4M in growth benefits over the first five years in a typical case.

In this webinar, we'll share an in-depth look at how Growth Innovation works, why it is proving successful, and how to get started. We’ll cover topics including:

• Why we are now entering the “Third Generation” of modern innovation management
• How Growth Innovation drives exceptional business performance versus the prevailing innovation management practices
• How Wellspring’s Accolade product platform supports the Growth Innovation mission
• …and much more