Measuring Success: Corporate Innovation Metrics for Universities
In this session, Elaine Eggington explores how universities can move beyond traditional tech transfer metrics to build a fuller picture of their innovation impact.
You'll come away with practical insights on:
- Why traditional metrics may only be telling part of the story
- How tech transfer fits into a broader, institution-wide approach to impact
- What corporate benchmarking practices reveal about measuring university innovation
- How to define, track, and communicate what your office actually achieves