Innovation Attribution:
How to Count Every Success

Proving Innovation’s Impact

Innovation’s impact is frequently assessed through anecdotes and aggregate indicators, like Product Vitality. But such methods, although common today, provide an incomplete accounting of innovation’s success. There is a better way to demonstrate the value of innovation’s contributions with process, governance, and software.

In this webinar, Chris Townsend, CMO at Wellspring, discusses common challenges of proving innovation’s value and best practices of pipeline attribution, to cover topics including:

• Why almost every R&D and innovation team is missing value that’s not being counted
• How conventional reporting methods backfire - and can obscure reality
• Which processes and tools best enable pipeline tracking and accountability
• How to drive radiating benefits with a leadership focus on innovation attribution