PPM vs
Growth Innovation
How to "Ace" Your Project Portfolio Management Evolution
Despite Some Challenges, PPM Isn’t the Problem
The need to coordinate projects is fundamental to every enterprise. The problem isn’t with PPM as a concept, but with the limitations and philosophical underpinnings of traditional approaches.
A fundamental shift in philosophy and approach can transform some of these weaknesses into strengths.
Growth Innovation Augments PPM
Growth innovation isn’t an alternative to PPM. It equips PPM to ask the right questions by aligning the entire innovation organization around a single growth focus.
From ideation to launch, everyone involved in innovation initiatives is aligned around goals and strategy, making product managers partners in revenue growth.
Setting the Criteria for Prioritizing Projects
Historically, PPM assumes that projects in the pipeline have been adequately vetted and prioritized, but that isn’t always the case.
Growth innovation creates a clear link between PPM activities and the enterprise’s growth objectives. Nothing enters the pipeline without an explicit connection to those objectives and an understanding of the revenue gaps it will address.
