The 2025
Innovation Outlook
Why Innovation's Performance Gap Is Putting Your Organization at Risk
Reckoning
or Renaissance?
Over the past half-century, corporate innovation management has been through two grand pivots. The third one is happening now, make sure you're ready.
The New
Growth Imperative
In An Uncertain World, Executives Prioritize New Sources Of Revenue Growth. For the first time in the history of our survey, the top business priority is “new sources of revenue growth,” beating out digital business transformation. The change is even... starker when you look at C-Suite responses, in which new sources of revenue growth beats digital transformation 50% to 39%.
Innovation's
Performance Gap
Today’s corporate innovation practices are not ready to meet the moment. This year’s data show clearly that there are four distinct areas (at minimum) where the once-sleepy innovation function will need an overhaul – if it is to deliver fully on the business performance that the C-Suite increasingly demands.
