WITH GUEST SPEAKER ERIN SPRING
DIRECTOR OF NEW VENTURES AT GOODYEAR
Projecting the future is hard enough. You’re dealing with incomplete information, fighting multiple sources of bias, and trying to integrate a wide range of weak signals. Building the future is tougher still: tensions with the business, high uncertainty and risk, and long-term horizons to success. Yet the upside is massive.
Several years ago, Goodyear began building an innovation team tasked with creating and incubating future-leaning bets – non-core opportunities with industry-changing potential. Creating the structure was tricky: independence from the business, but not too much autonomy. A lean operating model, but with big levers just offstage. Plus, gaining the appropriate strategic filters, laser focus on solving today and future customer problems, the ability to form partnerships quickly, and much more.
The results speak for themselves: a growing record of innovation wins and a burgeoning pipeline of promising bets.
In this webinar, Goodyear’s Erin Spring draws on her experience leading the company’s New Ventures team to share key lessons on building an Innovation function within a large corporate entity, including:
- Customer-centric solution and technology development
- Working with startups for win-win results
- Connecting the dots internally when seeking champions, sponsors, and partners for innovation