The Turn Towards Top-Down Innovation Management
The evidence is clear: most companies are failing at innovation and don’t deliver the organic growth that investors expect. Executives need their innovation investments to drive predictable business impact, both to accelerate growth and drive cashflows and profit – in both the short and longer term. Yet, according to the data from our 2025 innovation study, only 23% of companies consistently hit their innovation goals. Without confidence in the underlying process, innovation funding does not grow.
To get to the next level, companies need strong top-down executive leadership that actively drives the innovation mission, to fulfill the company targets and strategies. This may sound like common sense, but very few companies succeed in doing it.
In this webinar, we explore why and how top-down innovation management drives predictable company performance. Huub Rutten, Wellspring’s VP Research, draws on 25+ years of client experience to explain with concrete stories, examples and illustration:
- How the C-Suite can and must drive innovation targets and programs
- How to use Revenue Stream Lifecycles as the basis for your innovation portfolios
- How company Growth Targets and Strategies impact the innovation portfolio and program prioritization
- How to manage innovation as a true performance excellence function in a coherent Innovation Management Architecture.