The University Playbook for Winning Corporate Innovation Partners
How to Turn Your Innovation Offices into an Entrepreneurial Growth Engine
Corporations Don’t Just Want IP — They Want Growth
Companies pursue growth by creating new products, entering new markets, and extending existing revenue streams. But turning research into those outcomes is difficult.
This Ebook explains how universities can position their research capabilities as solutions to corporate growth challenges—helping organizations identify opportunities they can build upon.
Entrepreneurial Universities Send the Right Signals
Universities that consistently attract corporate partners demonstrate more than strong research—they communicate a vision for the future, an understanding of corporate research gaps, and an agenda for closing those gaps.
Learn the four signals that help institutions position their research as a practical foundation for industry innovation.
Make It Easier for Corporations to Partner With You
Strong research portfolios alone aren’t enough. Universities must clearly show how corporations can collaborate.
Discover practical approaches to inventory your research portfolio, package offerings around industry needs, publish evidence of partnership success, and create clear pathways for companies to initiate collaboration.
