The 2023 R&D and Innovation Agenda

Navigating Conflicting Priorities and Emerging Strategic Issues




In a year of transition, innovation shows mixed signals

Despite stability in top business priorities over the past three years, such as digital transformation, finding new growth sources, and increasing brand power, there are signs of underlying tension and change. R&D and innovation leaders face conflicting priorities, including addressing long-term goals like meeting CO2 emissions targets and adapting to generative AI. Economic challenges have slowed investment, creating a period of caution and delay for innovation teams.

In Wellspring’s fifth-annual R&D and innovation study, we explore the growing list of strategic issues demanding more effort and attention from innovation teams.