Managing Strategic Startup Partnerships

For large corporations, collaborating with small companies or startups holds immense appeal. When these partnerships succeed, you’ve captured lightning in a bottle. However, achieving success involves navigating numerous pitfalls.

Mastering the dynamic between large corporations and startups is critical. How will you collaborate effectively? What expectations should you set? How can you expand the relationship internally beyond the initial spark? How do you measure success, and when should you pivot or part ways?

In this joint webinar with Yet2 and Wellspring, we delve into best practices for managing startup partnerships. Drawing on decades of client experience from both firms, we offer insights to help you avoid common mistakes, including:

  • Setting expectations: Defining what success looks like
  • Involving stakeholders: Understanding when, why, and how to engage them 
  • Risk management: Driving and capturing value for both parties
  • Sustainability: Managing a portfolio of startup relationships for long-term success