Making Innovation Sustainable: The 2020 Agenda and the Impact of COVID-19

Innovation’s Sustainability Imperative

In our annual study of corporate R&D and innovation trends, we learned how innovation programs across a variety of industries are changing in response to the coronavirus crisis. We also discovered that one initiative in particular - continuous innovation - is on everyone's mind.

In this webinar, we explore the findings and implications from Wellspring’s research on The 2020 R&D and Innovation Agenda. We also discuss key themes including:

  • Why making innovation sustainable topped the list of priorities going into 2020.
  • How R&D and innovation teams are adapting to COVID-19 and its downstream effects.
  • Why a focused innovation portfolio discipline has never been more important.
  • Why renewed collaboration between R&D and Marketing has quietly blossomed at a number of companies.