Innovation's Tipping Point

During this year's survey, we learned that - despite consistent, high-level business priorities - the mission of modern R&D and innovation teams is changing. Their focus has shifted towards customer-centric strategies to boost engagement. They have reprioritized net-new value creation with an eye on novel whitespace opportunities. And teams are redefining their internal innovation processes to improve collaboration.

In this webinar, Chris Townsend, Wellspring’s CMO, reviews the key findings from our 2022 report, including: 

• How COVID improved collaboration among innovators
• Why supply chain and inflation are not major concerns
• The dramatic shift in innovation priorities from 2021 to 2022
• Why certain types of innovation partnerships are increasing rapidly