Finding the “Right” Innovation Metrics
Despite an abundance of data, many organizations struggle to assess Innovation and R&D performance. Tracking activity is relatively straightforward but without the right lens for interpretation, making sense of this information can be challenging. Measuring innovation is critical to ensure your team is making the right investments and pursuing high-value opportunities.
In this webinar, Chris Townsend, CMO at Wellspring, discusses common obstacles and emerging practices from R&D and innovation leaders across a range of industries, to cover topics including:
- The pros and cons of traditional measures like ROI, NPV, and Product Vitality
- Why activity- and volume-based metrics fail to solve innovation’s toughest challenges
- Emerging best practices for predictive “front of funnel” metrics and governance
- The chicken-and-egg relationship between innovation KPIs and executive leadership