Today's software allows TTO's to find more licensing prospects without hiring more staff or incurring a high additional cost. Today, the value resides in the long tail. Fortunately, modern software leveraging AI and big data has dramatically increased search efficiency. Our current software puts search findings in context, connecting unknown entities to known entities so marketers can quickly evaluate potential licensees.
This paper explores how the Technology Transfer world has changed but with new software, they can adapt their approach to relying on their "usual suspects" list for licensees and expand their opportunities.